Qualifying for Google Adsense represent
an interesting matter, as the demands for acceptance a site are mostly
common knowledge and are nothing extraordinary.
To qualify for using Google Adsense in
your website all you need is a decent website with atleast 10 to 15 web
pages with qualifying content. Google specifies a list of topics for
which they won't server Ads. Other than that there is no strict
conditions such as how big the site should be and how much traffic
should it attract. However a webmaster has to first understand Google's
Terms of Service, in which Google outlines the Dos and Don'ts of using
Adsense on your web site.
The webmaster need to be very careful
before applying to Adsense and make sure that his website or blog indeed
qualifies for Google Adsense. It is very difficult and frustrating to
get into the program or reapply to the program, if you are once
rejected. So here we outline some of the things you need to keep in mind
before approching Google for Adsense (and to get success out of it,
ofcourse).
Content
You need to keep in mind that Google
Adsense is there primarily for content-based sites. Websites that focus
on pure product sales or only for Ads kinds of sites may not be proper
for Adsense. Moreover, all you are promoting is your own product(s),
then hosting Adsense might work against you, as the Ads that show up
will be direct competitors. So it makes no sense in such cases. If you
are building content that is usful for general website visitors, or
content focussed on specific topic (niche sites) then you will have good
chance of succeding with Adsense.
Forums & Blogs
Some blogs or forums may not be
accepted. Still, if the forum or blog is information-rich then they are
not only accepted, but may work really well with AdSense for their
owners.
Google started with not accepting this
type of sites. But it turned out that, in some cases, they represent
exactly what users are looking for: Honest, useful, unbiased
information, where anybody can express just what they truly think, and
right when they feel the need to do it. On condition they are not
artificially created for other purpose than that of letting their users
interact in the world of ideas and benefit from each other's experience
and knowledge.
Image Galleries
Image sites may host AdSense if the
images are accompanied by as little as some brief explanatory lines,
relevant for the Mediabot, the Googles Media crawler. But these may not
yield good results compared to content sites.
Chat Sites
These are not suitable for Google
Adsense and thay may not even allow these kind of small talk sites.
The earnings from
Adsense can range from a few cents a day from a single website to
several thousands of dollars over a network of websites. The Adsense
program itself has nothing to do with how much a publisher can make
using Adsense. Its all about building quality websites that attracts
visitors and trageted Ad market. Once you have got targeted traffic, you
can monitise that traffic using Adsense. Building quality and focussed
content which has some commercial market value and attracting targeted
traffic to the sites you build are the keys of making money on web using
Adsense.
So, here are a few
things you need to learn to succeed with Adsense:
- Building quality content sites that
focus on a specific niche that interestes the audiense of that niche.
- Finding right keywords to target the
market and build websites suitbale for those markets. Keyword Research
is an important skill
- Finding niche markets that has high
demand and low supply.
- Search engine optimisation of your
webpages is important to make your web pages rank well on search
engines.
- Building links with similar suits will
improve the page rank for your pages.
Adsense is an advertising
program run by Google that allows the businesses to run their
advertisements on the websites of the publishers who participate in the
program. Website owners can enroll in the Adsense program and opt to
display the text, image and video ads on their websites that are related
to the content of their websites. Google takes care of administering
their ads and generate revenue for the publishers on either a per-click
or per-thousand-impressions basis.
Google utilizes its search technology to
serve ads based on website content, the user's geographical location,
and other factors. Those wanting to advertise with Google's targeted ad
system may sign up through AdWords. AdSense has become a popular method
of placing advertising on a website because the ads are less intrusive
than most banners, and the content of the ads is often relevant to the
website. When a user clicks on any of the Ads displayed on the
publishers website, Google shares a certain percentage of the cost that
the Advertiser pays for that click with the publisher.
Currently, the AdSense uses JavaScript
code to incorporate the advertisements into a participating site. If it
is included on a site which has not yet been crawled by the Mediabot, it
will temporarily display advertisements for charitable causes known as
public service announcements (PSAs). Optionally the publisher can choose
to diplay ads from a differnet webiste or simply to show a solid color
if he don't want PSAs to show on his site.
Many websites and blogs use AdSense to
monetize their content and this caused the creation of millions of niche
based websites that focus on a specific niche and attract the visitors
and ads related to that niche.
Web masters use several ways to monitise
their websites and blogs. Some of them are:
- They use a wide range of traffic
generating techniques including but not limited to online advertising.
- They build valuable content on
their sites which attracts AdSense ads which pay out the most when they
get clicked.
- They use various techniques on their
websites that encourage clicks on ads. However, Google prohibits people
from using phrases like "Click on my AdSense ads" to increase click
rates. Phrases accepted are "Sponsored Links" and "Advertisements".
The source of all AdSense income is the
AdWords program which in turn has a complex pricing model based on a
Vickrey second price auction, in that it commands an advertiser to
submit a sealed bid (not observable by competitors). Additionally, for
any given click received, advertisers only pay one bid increment above
the second-highest bid.
Adsense for
Search
Adsense for Search is a companion to the
regular AdSense program, that allows website owners to place Google
search boxes on their pages. When a user searches the web or the site
with the search box, Google shares any ad revenue it makes from those
searches with the site owner. However, only if the ads on the page are
clicked, the publisher is paid. Adsense does not pay publishers for mere
searches.
